RAF partners with Not Going to Uni to create an engaging range of podcasts and other relevant content.
Law enforcement and security
Here are all the campaigns relevant to this industry, that are available on the archive.
British Army‘s live events nudge candidates into action
A series of virtual events address potential applicants’ reservations about an Army career.
British Army calls up a new generation of recruits
A Gen Z optimised website leads to a massive uplift in registrations from candidates.
The Metropolitan Police puts family first
A suite of videos highlights the perceived barriers to joining the force, and shows how loved ones have overcome them.
Secret Intelligence Service levels up skills with retro game
MI6 launches a 16-bit quest to unearth the everyday skills needed for an Intelligence Officer.
MI5 spies the benefits of a more diverse candidate pool
MI5’s campaign with Penna focuses on changing perceptions, increasing the number of applicants from ethnic minorities, female candidates and people with disabilities.
Defence Equipment & Support’s people underpin new employer brand
Stafford Long worked with their client Defence Equipment & Support (DE&S) on this employer brand launch, which included films and animations, and put the people working on a wide range of exciting projects – and their ambitions – centre-stage.
British Army gets stronger with belonging campaign
This internal British Army EDI campaign, developed with ThirtyThree, started conversations and changed attitudes around discrimination.
F is for Family at the Metropolitan Police
This Met Police Video Campaign, produced by Tonic, made the 2023 shortlist for its impact in attracting talent from London’s numerous and wide ranging communities.